BLOG: SPREADING THE WORD ABOUT YOUR PRODUCT OR SERVICE
The success of a new product or service can be unpredictable, at best. For businesses, especially start-ups, having a really great idea and building a great product or service can seem like a winning scenario — but in reality it's going nowhere if your potential clients don't know that what you have on offer even exists. Most times, blindly following the universally accepted 'if you build it, they will come' rule doesn't translate into sales. Developer Nate Kontny has written a curious post called Now That I've Created Something, How Do I Spread It?, which delves into spreading the word about your product or service when it's simply not enough to rely only on producing something great.